Burning waste is destroying resources – Zero Waste France
Corporate – 2018
Zero Waste France has teamed up with the European Environmental Bureau to create this shocking campaign against waste incineration, as part of the costly renovation of the City of Paris’ incinerator.
This project was a real technical and creative challenge for B8 Agency. To illustrate the duality of the visions of the future evoked, we had to create two perfectly opposed visuals: a visual artist specializing in paper creations brought the plants and animals to life, while a set designer created a gloomy environment with controlled pyrotechnic effects.
B8 Agency then coordinated recordings throughout Europe to produce the spot in 12 languages before the campaign launch.
EUROPEAN ENVIRONMENTAL BUREAU
artist – creator
SETH YOUNG RUIZ