product videos – riso france
Advertising – 2021
Through this series of 7 video packshots designed to promote the innovations of its new range, the world leader in inkjet printing wanted to reveal its technological advance on professional social networks.
Sober and efficient, these 7 videos allowed RISO to revisit the packshot video by sublimating their new range. To present the features of this prototype developed by the RISO group, Agence B8 opted for a studio shoot.
Several tracking shots were installed in this minimalist setting, then indications were added in motion design in order to detail the innovative technical elements.