# mon choix pro – pôle emploi

This series of 32 portraits made for Pôle emploi presents as many people who have undergone training to access employment or retrain. The #MonChoixPro campaign invites people who are far from employment to join the scheme in the Auvergne-Rhône-Alpes region.

After defining the format with Pôle emploi, Agence B8 created two video portraits for each Domain of Excellence (Domex) supported by the AURA Region. Tourism, energy, food processing, agriculture… So many shootings in various professional environments, with the same concern to enhance the human aspect to make these different life paths universal: the human aspect is at the center of this project.

This consequent series of video portraits was accompanied by graphic variations for a vast poster campaign in the region, in order to better reach the public.