isolation – icynene
Corporate – 2018
Icynene, the global leader in foam insulation, details its key products and technologies at the launch of the brand’s new website.
Waka Communication called upon B8 Agency to realize this campaign of 3 videos as well as a photo shooting for its client Icynene, on 3 construction sites between France and Switzerland. A very technical project, involving sophisticated protective equipment for the B8 team as well as for their equipment in order to resist foam projections in inaccessible volumes.
During post-production, the challenge was to develop a tutorial and commercial dimension based on the know-how of the craftsmen involved in the project.