become an occupational therapist in Morocco – Handicap international
Video report – 2017
Handicap International Morocco wanted to inform the future students of the first occupational therapy school in the country by inviting them to discover the profession through this report shot in a hospital in Casablanca as well as on campus.
B8 Agency responded to a call for tenders issued by Handicap International Morocco (now Humanité & Inclusion) to design a video campaign to promote the country’s first occupational therapy training program, which was opening in September 2017. Several trips to Morocco were necessary to complete the two projects requested: a motion design film and this report shot between Casablanca and Rabat (translated into French and Arabic).
A promotional campaign on social networks was also implemented by B8 Agency to target future Moroccan students and invite them to enroll in this new occupational therapy program.