about cancer –
Hospices Civils de Lyon
Corporate serie – 2017
The Hospices Civils de Lyon (HCL) propose this series of 8 videos, giving the floor to their most eminent doctors and researchers, to detail the path of cancer treatment on the informative website aproposducancer.fr
B8 Agency had to film in numerous oncology, radiotherapy and cancer departments to interview the staff of the Hospices Civils de Lyon, whose hospitals are located on many sites in the city.
The challenge was to effectively synthesize the sometimes complex interventions in order to popularize the messages conveyed by the institution, while at the same time finding a neutral, even positive tone on such heavy subjects.
The specifications also required the creation of a short and uniform format, to guarantee the harmony of the different episodes on the website that hosts them.
HOSPICES CIVILS DE LYON