5 LIVES – only lyon
Series of portraits– 2022
To accompany its new identity around the slogan “Act Here, Change Tomorrow”, Lyon’s territorial marketing relies on ambassadors with inspiring backgrounds. Their names are Tony, Diane, Lisa, Ruba & Mhiar and Ambre. Their encounter with the city has changed their lives, and today their journey inspires beyond borders.
The redesign of Only Lyon’s identity and strategy, led by Bastille Agency, involved the production of 5 short documentary portraits of Lyon’s personalities. B8 Agency rose to the challenge by producing this series in record time, with an original creative vision, a demanding direction and an imposed unity between the episodes.
This was an opportunity for our team to meet these profiles, which are as atypical as they are inspiring, evolving in a wide variety of fields and always looking to the future. The making of this documentary series is a behind-the-scenes look at the filming process.
The production of this documentary series was accompanied by the creation of a dedicated website, a photo shoot and an ambitious print campaign by our partners.
director of photography